If he took some time off, growth would stall. If his posts were good, his account would keeping growing. His most popular account, taking its name from Facebook’s chief executive, had 1.2 million followers. His Instagram feed flashed before him like a slot machine. When he got home, Rowan would turn on his laptop and sit in front of the glowing screen for hours, or flop onto his bed, his phone hovering above his face. (By comparison, The New York Times publishes around 250 pieces of original journalism each day, though some of those posts take longer to make.) (His school has a relatively relaxed cellphone policy.) Rowan’s target, at the time, was 100 posts a day. Between classes, at lunch, during study hall, he would keep his social media empire running with new images and videos. The point was not always quality but quantity. On the way to his high school in suburban Pennsylvania, Rowan would curl up in a seat, mining the internet for content. Afterward, he would keep searching, and posting, until it was time to board the bus for school. He’d repost a handful to his suite of popular accounts before getting into the shower. and he would roll over in his twin bed, grab his iPhone and start looking for memes - viral images and videos - to share on Instagram. In “ Here’s What’s Happening in the American Teenage Bedroom,” Taylor Lorenz writes about Rowan Winch, a 15-year-old who has had an unusual degree of success making money online:įor years, Rowan Winch was nothing if not online.
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